As mood boards can convey a feeling and a style and are important for the first face of a project.
Mock ups are very helpful for further planning. They are compositions where pretty much all the important components come together. Like environment, objects and colours to create the common picture.
We create our mock-ups with Adobe Photoshop and Indesign. They are not comparable to a professional 3D rendering. They are also usually somewhat distorted and objects in them do not always correspond exactly to their real size.
With them we can show our clients even more precisely what our ideas are and you can come to faster and clearer decisions.